General Information
 Improve the impact and sustainability of your organization! An earned income initiative can allow your organization to deliver more services or achieve more impact while at the same time recovering operating costs or making a profit.
This course is designed for leaders, managers and staff in planning organizations who are exploring new ways of raising revenues while achieving their mission. An earned income approach can help you break the dependency on grants and government contracts; enable you to deliver more programs to more communities; provide you with greater freedom to undertake advocacy; and provide you with effective new skills to ensure the sustainability of your organization.
What is Earned Income?
"Earned income" can encompass a wide spectrum of possibilities for planning organizations, including:
- Selling a service (such a facilitating a consultation with community stakeholders or providing training)
- Exploiting physical assets (such as using a vacant land for a parking lot)
- Starting a new enterprise unrelated to planning (such as opening a Ben & Jerry's ice cream franchise)
- Leveraging the resources of others (such as cause-related marketing and other forms of collaboration with corporations)
TOPICS
The course will highlight a range of examples from the nonprofit world in general and the planning field in particular, representing a broad spectrum of earned income types.
Among the topics covered in presentations will be:
- History, examples and primary reasons for adopting earned income initiatives
- Tax and legal considerations
- Assessing a nonprofit organization’s economic options
- Conditions of earned income success
- Fundamentals of a feasibility study
- Finding the right business model
- Case studies of several planning organizations.
The day will also include interactive work sessions, including self-assessment tools for your organization and a structured discussion with feedback on how to analyze a nonprofit organization’s economic options.
INSTRUCTOR
Richard Brewster is Executive Director of the National Center on Nonprofit Enterprise (NCNE), based in Alexandria, Virginia. He was educated at Oxford University and spent the first 10 years of his working life in commercial management at ICI, then a major multinational chemical company. He joined the nonprofit sector in 1986 when he became the National Appeals Director of Oxfam, a major UK NGO.
For eight years, Richard was chief executive of Scope, a national disability charity and one of the UK's largest nonprofits ($175 million revenues and 4000 employees.) As CEO, he oversaw major changes in governance and in the strategy of the organization, and introduced an outcome driven approach to the delivery of programs. Prior to his position as CEO, he was Director of Marketing at Scope, responsible for all aspects of fundraising, public relations and advocacy.
Richard has direct management experience with a wide variety of nonprofit enterprises, including: a large-scale fee-charging social service; a waste recycling business; a mail order catalog business; cause-related marketing with large corporations; collective purchasing ventures; membership schemes; and venture philanthropist-supported initiatives.
In 2003/4 he was Senior Visiting Practitioner at the Center of Public and Nonprofit Leadership at Georgetown University, and is now visiting Senior Research Fellow at the Open University Business School in the United Kingdom, under whose auspices he is conducting research on leadership in nonprofits.
REGISTRATION
The registration of fee of $275 includes coffee and continental breakfast. Be sure to register by March 21 to avoid the $50 late fee!
Participants will also receive a binder and CD-ROM with worksheets, presentation outlines and related materials.
Accreditation
This course is eligible for 0.7 Virginia Tech CEU credits and may qualify for additional continuing education credits.
Course Location
This course will be offered at Virginia Tech’s National Capital Region location at 1101 King Street in Old Town Alexandria.
For directions and hotel information, please visit the Location & Lodging section on our Planning Academy site.
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